Telus: Leading the Canadian Telecommunications Sector in CSR
Date posted: 12 Mar 2009 - Category: case
Organisation: Interdepartmental Working Group on CSR
Description: "TELUS is considered a leader with respect to sustainability activities taken by North American telecom companies.8 It recognizes that those companies who can prove that they are providing open and timely financial and other information to shareholders and investors will have more of a chance to climb out of this economic downturn."
Document type: pdf
Our comments: A detailed case study, hosted by the Canadian government. On the one hand, it has moments of frank acknowledgment of some of the challenges - particularly its discussion of the disconnection between commitment to CSR and the behaviour of the company's share price. On the other, it is all told from the corporate entity's perspective (Telus thinks this, Telus does that) and its length is about covering all the different aspects of the agenda, rather than providing great depth on one. A case study needs to give more than you would find anyway in the CSR report.
Link to resource: Telus: Leading the Canadian Telecommunications Sector in CSR
Showing 1 - 1 of 1 results.
The Business Respect email newsletter has been produced since 2001 to give news and commentary on CSR worldwide
See the archive of past issues
In a recent article, the BBC's economics editor Robert Peston highlighted the fact that in 2012 the chances are that the economy - punch drunk as it is from the various flavours of debt crisis it has been pummelled with over the course of the year - will be hit by the collapse of a major bank and / or government.