UK: Clothing companies pledge to reduce lifetime impact of clothes
Date: 15 Feb 2014
Major retailers and fashion firms, such as Marks & Spencer, John Lewis, Tesco, Next and Stella McCartney, have signed up to a commitment to make significant reductions in the environmental impacts of clothing.
The Sustainable Clothing Action Plan (SCAP) has launched commitment targets for 15% reduction in carbon, water and waste to landfill per tonne of clothing by 2020. It focuses on the three key action areas of lower fibre impacts, extending the active life of clothes, and an increase in re-use and recycling.
The initiative has been created by waste and recycling organisation WRAP. WRAP believes that if the targets are met, it will deliver an annual carbon reduction that would be the equivalent of removing 250,000 cars from the road, as well as saving water equivalent to 170,000 Olympic sized swimming pools.
As part of the process, WRAP also aims to influence consumers called 'Love Your Clothes', aiming to get more people to think about the way they buy, use and dispose of their clothing.
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