Australia: Coca-Cola issues corrective ads after misleading 'myth busters'

Date: 2 Apr 2009

Coca-Cola has been told by the Australian Competition and Consumer Commission that ads it ran that claimed to dispel myths about the product making them fat and rotting their teeth may have given consumers a misleading impression.

The ACCC said in its statement: "Coke's messages were totally unacceptable, creating an impression which is likely to mislead that Coca-Cola cannot contribute to weight gain, obesity and tooth decay".

Coca-Cola has said that the ads were not intended to mislead, and that its position was that a varied diet based on moderation was the best platform from which to consume its products. It is to issue new ads that make the message clearer.

The new ads are labelled 'Setting the Record Straight', and say that the company now understands that even well-intentioned messages can convey misleading impressions.

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