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US: Major food companies support common nutrition standards

Date: 27 Oct 2008

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Responding to ongoing concerns about rising levels of obesity, a number of major food companies have adopted a common nutritional standard, with a simple recognisable label for the 'Smart Choices Program'.

The standards were developed by a collaboration of companies, scientists and academics. The new label, an endorsement mark for products meeting certain nutritional standards, is expected to appear in stores for the first time in the middle of 2009.

Companies involved in the initiative include Coca-Cola, General Mills, Kellog, Kraft, PepsiCo, Unilever and Wal-Mart. The collaboration has been driven by the widespread confusion amongst consumers about a range of slightly different, competing standards.

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