China: Consumers see environment a high priority
Date: 21 Sep 2008
According to recent research by a number of WPP agencies, Chinese consumers now see the environment as a higher priority than do their US and UK counterparts.
The surveys found that 31 percent of Chinese consumers said that the environment was a higher priority than the economy, as against 28 percent in the UK and 17 percent in the US. In addition, 69 percent of the Chinese respondents said that they expected to spend more on environmentally friendly products in the next year.
As far as these consumers are concerned, technology and financial services are currently the greenest industries, with the least credit given to food and energy companies. Favoured brands included Haier, Baidu and Google, as well as Microsoft and Apple.
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In a recent article, the BBC's economics editor Robert Peston highlighted the fact that in 2012 the chances are that the economy - punch drunk as it is from the various flavours of debt crisis it has been pummelled with over the course of the year - will be hit by the collapse of a major bank and / or government.
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