US: MillerCoors called upon to abandon alcohol-caffeine drink
Date: 18 Sep 2008
Twenty five states have asked MillerCoors to shelve its plans to introduce a new caffeinated alcoholic drink in the name of promoting responsible drinking.
The drink, 'Sparks Red', would particularly appeal to young people because it enables drinkers to keep going for longer, with the caffeine reducing the sense of intoxication and giving energy. But, according to the states, the combination is clearly designed to appeal to those who drink with the intention of consuming large quantities.
In addition, say the states, young drinkers might be more tempted to drive because of their reduced perception of being impaired.
MillerCoors has said that it intends to go ahead with the drink, which has had approval by all relevant authorities.
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