Coca-Cola defends Olympic sponsorship
Date: 7 Jul 2008
The chairman of Coca-Cola has hit back against critics of the Olympics games sponsors in an interview with the BBC, where he said that Coke supported the credo of the Olympic movement which was a good thing for the world.
Neville Isdell said that the company agreed sponsorship deals over the Olympics well in advance of knowing where the games would be held, and such sponsorship was not a support for individual governments but for an international institutions which is about bringing people together.
Mr Isdell said that the Beijing Olympics would help China to open up to the world and bring about change. He added that the Olympic torch was seen as a symbol of peace, as it was from the very beginning when the Greek Olympics were carried out to stop the warring between different factions.
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In a recent article, the BBC's economics editor Robert Peston highlighted the fact that in 2012 the chances are that the economy - punch drunk as it is from the various flavours of debt crisis it has been pummelled with over the course of the year - will be hit by the collapse of a major bank and / or government.
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