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Coca-Cola defends Olympic sponsorship

Date: 7 Jul 2008

The chairman of Coca-Cola has hit back against critics of the Olympics games sponsors in an interview with the BBC, where he said that Coke supported the credo of the Olympic movement which was a good thing for the world.

Neville Isdell said that the company agreed sponsorship deals over the Olympics well in advance of knowing where the games would be held, and such sponsorship was not a support for individual governments but for an international institutions which is about bringing people together.

Mr Isdell said that the Beijing Olympics would help China to open up to the world and bring about change. He added that the Olympic torch was seen as a symbol of peace, as it was from the very beginning when the Greek Olympics were carried out to stop the warring between different factions.

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