US: Companies sign up for healthier snacks at school
Date: 7 Oct 2006
Five companies have agreed to replace current offerings in school vending machines with healthier products under an agreement brokered by former president Bill Clinton and the American Heart Association.
The companies, PepsiCo, Mars Inc, Kraft Foods, Campbell Soup and Dannon have agreed to the measure as the latest move in the drive to include nutrition and health for school children in the face of growing levels of childhood obesity. It follows a previous move earlier this year, including Coca-Cola, Pepsi and Cadbury Schweppes that agreed that the companies would stop selling non-diet soft drinks in schools.
The AHA and the William J. Clinton Foundation said that they would begin monitoring performance amd will report on the impact of the guidelines at two year intervals up to 2011.
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In a recent article, the BBC's economics editor Robert Peston highlighted the fact that in 2012 the chances are that the economy - punch drunk as it is from the various flavours of debt crisis it has been pummelled with over the course of the year - will be hit by the collapse of a major bank and / or government.
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