Gap granted top slot for social report in Business Ethics Awards

Date: 2 Dec 2004

Gap has won the Business Ethics Awards category for social reporting for "taking social reporting a quantum step forward by risking unprecedented honesty in reporting on factory conditions".

The report, described by corporate critics as "historic" and "pioneer work", was released in May 2004 and examined how well Gap's vendor code was being complied with by its suppliers. It was noted on release for its unusual level of candour reporting, for instance, that in Africa over 50 percent of factories had machinery without adequate safety devices whilst, in China, a majority of factories had inadequate storage of hazardous materials.

The company has admitted that executives had been worried over the release of such detail, but have said that the broadly positive reaction to the disclosure had vindicated the decision. Other companies are now feeling more confident about doing the same thing.

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